Well Established Lingerie Store for Sale
NOT JUST BRA'S PTY LTD HOBART is a strategically located lingerie store in the Hobart CBD with a niche focus on breast care products, in addition to capitalising on foot traffic and its website visibility.
It has garnered recognition for its outstanding customer service and maintains a substantial and loyal customer databaseand acknowledged with a Customer Service Award by the Hobart City Council
Key Features include:
- Niche market
- Loyal Customer database of 13,000+
- Consistent foot traffic and high visibility
- Convenient 15-minute and 1-hour parking options
- Reputable Online presence with optimised webstore.
- Personalised service instore for fittings and advice.
- Sales exceeding $1,000,000 for the 23/24 year
- Includes $55,000.00 worth of assets and equipment
- Large social media following with over 6,9K followers on Facebook
Not Just Bra's has been operating since 2007. Initially serving nursing home residents, it expanded due to personalised service and value for money they offer today.
Specialising in intimate wear and breast care products.
Providing prosthesis from leading brands, the store has built a solid reputation and won a Customer Service Award from the City Council.
The store offers a wide range of products, including bras, underwear, pyjamas, sleepwear, swimwear, breast care products, chemo hats, scarves and wash bags. Bras and non-underwire bras make up 70-80% of sales.
They cater for women of all ages. With the main clientele being women in their mid-30s to 60s.
The store works with three key suppliers and offers 30 or 60-day payment terms with a discount for early payment.
The business utilises both Soulmate and Shopify platforms for instore and online sales and also accept orders via email and phone.
Marketing strategies include Facebook, Instagram, and email marketing.
Due to their care and attention the store benefits greatly from word-of-mouth referrals. The store additionally benefits from good foot traffic and parking.
It presents a significant online growth potential.
The internal structure includes one full-time owner-operator, a part-time owner handling social media, one full-time second-in-command (2IC), three part-time employees and one casual employee for busy seasons. The business has shown consistent growth, with sales increasing year on year.
Comprehensive training will be provided to the new purchaser. This opportunity is ideal for family ownership, an owner-operator, VISA buyers or a mother-daughter team.
Listing ID: TA00296
Broker: Brenda Tsiaousis
Phone: +61 405 348 932
Email: brenda.tsiaousis@linkbusiness.com.au
Hobart
