Simon Sheridan is a native of Western Australia, born and raised in the beautiful Kimberley region. He completed his senior schooling and university studies in Perth before moving to London, where he worked in the fast-paced world of financial markets recruitment for 15 years with the exclusive Aston Carter Group. After gaining valuable experience in the corporate world, Simon decided to return to his home country in 2012 to pursue multiple SME projects of his own.

His entrepreneurial spirit led him to set up several successful wholesale, distribution, café and bakery businesses in Melbourne.

Simon's unique experience gained in the financial markets of London and the building and selling of his own SME's make him a highly sought-after consultant and advisor.

Due to being a long-suffering fan of the Fremantle Dockers and Arsenal football club Simon has moved his focus to his daughters under 7’s basketball team where he sees more chance of silverware in the coming years.